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7 Most Valuable Lead Generation Magnets
Want to generate more leads for your business? Listen to what customers are telling you in the survey below about online lead generation! Users must be enticed to provide their personal information, so...
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3 Tips to Help Double Your Continuity Stick Rate
The biggest battle with continuity isn’t getting people to sign-up, it’s getting them to stick around. This has become especially more difficult with the economy and the increased level of distrust in...
View ArticleThe New Rules For Email Marketers
Email has long since ceased to be sexy. That vast majority of “media strategists” have fallen head over heels for inbound marketing and social media… But email marketing is still the workhorse. While...
View ArticleHurry, Read This Before I Delete It!
10, 9, 8, 7… Okay, I’m bluffing. I’m not really going to delete this post. But I probably SHOULD. Why? Because the topic I’m going to discuss is a “top secret,” highly classified marketing strategy...
View ArticleMaking Decisions Simple Is Your Job
How well do you really understand what your customers want? Really, are you sure? Most marketers are holding wildly inaccurate assumptions about what users really want online, according to the Harvard...
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The Value Of The Social Media Assist [INFOGRAPHIC]
For years, skeptics have been shooting down the value of social media with one simple question: What’s the ROI of a Like, or a follower, or a share? It annoys the heck out of me that so many marketers...
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What Smaller iPads And Bigger Kindles Mean For Marketers
Every once in a while, tech rumors actually do hold important clues about where the marketplace is going. You know, those times when you read between the lines and it becomes really obvious what the...
View ArticleThe Sound Vs. The Echo
As you probably already know, I’m a big fan of Pinterest… Not just because it’s become an incredibly popular marketing tool overnight, but just because I find it kinda useful. I’ve been following...
View ArticleHow to Reduce Bounce Rate & Speed Tricks
Bounce rate is the rate at which people immediately navigate away from your site. It acts as an indicator of how useful, engaging or inviting your site is to visitors. To get your sites bounce rate,...
View ArticleAre You Ranking Higher Than a 5th Grader?
A common phrase and rule of thumb in the SEO community has been “Content is King”, and it has been that way for a long time. So, lets explore that for a moment. The phrase suggests that the act of...
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eHarmony is “Killin’ It” With Mobile – and How You Can Do The Same
Listen to this statistic, “eHarmony’s mobile conversions are up 40% year-over-year.” They are doing something right. With over 1 billion smartphones on the planet, 1 in 7 searches done via phone, and...
View Article8 Essential Web Marketing Terms You Won’t Succeed Without
Web Marketing 101 – Key Metrics I wish that when I was just starting out, there were a legend for all of the acronyms and jargon being thrown around. So, I decided to put this together for driving...
View ArticleCopy Writing & The Science Of Buying
The ability to write effective copy is unquestionably a refined art form. A good copy writer can string words together that influence random visitors to do an incredibly specific set of actions, often...
View Article3 Post-Google Reader Preparations
When Google announced the soon-to-be eliminated Google Reader feature will disappear, how did you react? Now that we know the day Google Reader will cease to exist (July 1), we can all start our...
View ArticleIs Your Site Responsive?
Marketers have been obsessing over creating a mobile-friendly version of their website and online identity, so as not to miss out on the incredible and still growing number of smartphone users. That...
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